kelsey jade sarles | Creative Professional
Portfolio.....................................................................................Click to browse >
Coldwell Banker Townside, REALTORS®
PROJECT
GO BLUE! Marketing Campaign
OBJECTIVE
Generate top of mind awareness and goodwill
STRATEGY
Share company spirit and engage clients
RESULTS
» Obtained 58 client testimonials
» Acquired 29 new Facebook “Likers”
» Increased traffic to website by 451 visits
» Increased new visitor traffic by 144 unique visitors
LINKS Press Release | Form | Blog | Facebook
PROJECT
Newspaper Ad Campaign
OBJECTIVE
Bring awareness to Coldwell Banker Townside’s new website and entice readers to visit www.cbtownside.com to view
homes for sale
STRATEGY
Develop a targeted message with visually appealing design that encourages readers to take action
RESULTS
» Generated company buzz
» Increased awareness of company’s new website
LINKS www.cbtownside.com
PROJECT
Social Media Marketing
OBJECTIVE
Position company as the thought leader in the real estate industry; drive traffic to company website
STRATEGY
Offer valuable information and resource; share company spirit and engage target market
RESULTS
» Opened new channels of communication
» Generated numerous client and agent interactions
» Increased new visitor website traffic
LINKS Facebook | Twitter | Blog | YouTube
PROJECT
Video Marketing
OBJECTIVE
Create company buzz and set Coldwell Banker Townside apart from other local real estate companies
STRATEGY
Capture the culture, services, and spirit of the company
RESULTS
» Increased company and brand awareness
LINKS Youtube.com/cbtownside
PROJECT
Mobile App Design
OBJECTIVE
Offer anytime, anywhere availability to buyers, sellers, and REALTORS®
STRATEGY
Incorporate real estate tools and resources into a mobile platform allowing users to view homes for sale and connect with real estate agents through photos, bios, contact info, etc.
RESULTS
» Increased company and brand awareness
LINKS
Coldwell Banker Townside App
PROJECT
Company Website
OBJECTIVE
Create the best real estate website in Southwest Virginia designed to generate leads and sales
STRATEGY
Offer the best content, resources, and tools for buyers and sellers, and offer Coldwell Banker Townside agents unmatched advertising exposure
RESULTS
» cbtownside.com is among the company’s number one resources for lead generation
LINKS www.cbtownside.com
PROJECT
Ad Design and Graphic Design
OBJECTIVE
Advertise company's real estate listings, services, tools, resources, and special events
STRATEGY
Develop targeted message with visually appealing design that encourages readers to take action
RESULTS
» Increased company and brand awareness
Marketing and Design Team
Kelsey Sarles, Marketing Director: Ideation, Marketing, Art Direction, Design, Implementation
Caroline Laski, Marketing Assistant: Ideation, Implementation
Venveo, Digital Agency: GO BLUE! Web Page Development
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Marketing and Design Team
Kelsey Sarles, Marketing Director: Ideation, Marketing, Art Direction, Design, Implementation
Sam Doran, Marketing Assistant: Photography
Marketing and Design Team
Kelsey Sarles, Marketing Director: Editor, Contributor, Videographer, Art Director
Caroline Laski, Marketing Assistant: Editor, Contributor
Venveo, Digital Agency: Blog Development
Marketing and Design Team
Kelsey Sarles, Marketing Director: Director, Videographer, Editor
Caroline Laski, Marketing Assistant: Editor, Narrator
Marketing and Design Team
Graphic Design: Kelsey Sarles, Splash Screen, Our Agents, About, and Icon Graphic Design
Developer: Anne Giles Clelland, President, Handshake Media, Inc.
Developer: Alex Edelman, Chief Technology Officer, Handshake Media, Inc.
Marketing and Design Team
Kelsey Sarles, Marketing Director: Ideation, User Experience Design
Caroline Laski, Marketing Assistant: User Experience Design
Venveo, Digital Agency: Website Development
Marketing and Design Team
Kelsey Sarles, Marketing Director: Ideation, Marketing, Art Direction, Design